Hi, I'm James...

I am a Technical Design Lead & Principal Product Designer. I focus on designing digital products from a systems thinking perspective, ensuring they are built around the needs of their users.

Skills...

• Building with AI Harnessing the power of LLMs, MCP, and agents to design smarter, adaptive, and more human-centered digital experiences.
• Leading and mentoring teams Developing strategies to maximize brand engagement and deliver positive user experiences.
• Planning & Strategy Blending creative foresight with data-driven decisions to shape products that deliver real value.
• Design Systems Creating scalable, adaptive systems that bridge design and engineering — enabling faster, more consistent product delivery.